According to a recent Neilsen Poll, nearly two-thirds (65 percent) of US consumers notice nutritional information on food packaging more often now compared to two years ago.
Sixty-five percent!
If I were in charge of food package branding for my company, I would be scurrying to make sure the prime space area around the nutrition label is being exploited to full extent. Hell I might even think about moving the humble ol' nutrition label to the front of the box.
That would get their attention.
